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Helping business owners grow their companies and transition with confidence, added value and complete control.
Category Archives: Marketing
Exit Planning in a New Political Environment
What does a new political environment mean for business owners who are planning to transition their businesses? Should you accelerate your plans, or slow them down? As I’ve said many times in this space and elsewhere, the biggest single factor … Continue Reading
Posted in Economic Trends, Entrepreneurship, Exit Planning, Exit Strategies, Marketing, Selling a business, Strategy and Planning
Tagged Baby Boomers, banks, Boomer Bust, business, business brokerage, business ownership, business planning, business strategy, economy, entrepreneurs, entrepreneurship, Exit Planning, exit strategies, financial, international relations, leadership, management, politics, recession, selling a business, small business, small business advice, trade
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How Much Does that Gorilla Weigh?
How much does that (fill in your preferred number here) pound gorilla weigh? I always refer to an 800 pound gorilla, but I’ve heard others use everything from a 400 pound gorilla (which is pretty close to their real size) to … Continue Reading
Posted in Customer Relations, Entrepreneurship, Leadership, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged Baby Boomers, business, business ownership, business planning, business strategy, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, public relations, sales, sales management, small business, small business advice
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Choosing Not to Maximize Profits
The other day, a client asked me to review some questions from an MBA student studying business ownership. One of the questions was “Are you doing everything possible to maximize profits?” I’ve seen the same question asked in a number … Continue Reading
Posted in Business Perspectives, Customer Relations, Entrepreneurship, Incentives, Managing Employees, Marketing, Sales, Strategy and Planning
Tagged Baby Boomers, business, business ownership, business planning, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, management, sales, small business, small business advice
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Small Businesses Fantasies: Service
As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue Reading
Posted in Customer Relations, Entrepreneurship, Leadership, Managing Employees, Marketing, Marketing and Sales, Sales
Tagged business ownership, business planning, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, media, promotion, public relations, sales, sales management, small business, small business advice
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“Congratulations — You are the Low Bidder!”
The sentence that titles this post could be defined as the epitome of mixed emotions for a business owner. You won the business, but only because you are willing to work for less than everyone else. Perhaps you deliberately cut … Continue Reading
Posted in Customer Relations, Entrepreneurship, Leadership, Marketing, Marketing and Sales, Sales
Tagged business ownership, business planning, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, hiring, leadership, management, promotion, public relations, sales, sales management, small business, small business advice
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The Quest for Recurring Revenue
Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for … Continue Reading
Posted in Customer Relations, Economic Trends, Entrepreneurship, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged business, business ownership, business planning, business strategy, economy, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, sales, sales management, small business, small business advice, startups, trade
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Invisible Discounts
In the words of the late, great Father Guido Sarducci of Saturday Night Live fame; “I canna teach you everything you need to know about business inna fiva minutes. You buya something, and thena you sell it for more.” A … Continue Reading
Marketing for Trust
Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue Reading
What a Customer Needs May Not Be What He Wants
The owner of an IT services company recently presented his new reporting system to his peer board. They had provided substantial input as to what they, as customers, would want to see from their technology provider. Per their advice, he provided … Continue Reading
Posted in Customer Relations, Entrepreneurship, Marketing, Sales
Tagged employees, marketing, sales, sales management, small business advice
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Is Uber Really Disruptive Technology?
I attended a technology awards event a few nights ago. The speaker extolled technology as the engine of change and economic development, while attendees posted pictures of each other for the Pinterest feed on the screens to either side of … Continue Reading
Reputations are Sticky
“We have a great reputation in our industry.” In thousands of hours of coaching and facilitating I’ve never heard a business owner say “We have a lousy reputation.” The myopia of working hard to deliver a product or service leads … Continue Reading
Google, SEO and the Yellow Pages Game
When the Yellow Pages were a primary source of advertising for small businesses, they had a nifty sales technique. If an advertiser was doubtful about the value of an ad, their sales rep would offer a special telephone number to track how much business … Continue Reading